Over the last several years, Kelly has helped to lead Nielsen in making a number of strategic acquisitions that have strengthened their technology offerings and positioned Nielsen in the Addressable TV future, including Qterics, Gracenote and most recently Sorenson Media. With Kelly's deep industry experience, she is excited to lead Nielsen in working alongside the industry in delivering on a true scalable industry wide end-to-end Addressable TV advertising solution. She currently resides in Chicago. Celeny Da Silva is CEO and founder of MarketMakers, a market development and executive advisory company working with brands, media owners and technology platforms.
Prior to MarketMakers, Celeny worked on international strategy and business development initiatives for Fox Interactive Media in their London office. Celeny has written her post grad dissertation in wine, is a marathon runner, a farmer by training, and has visited countries. She is on the advisory board for a number of trade organizations, regular speaker at industry conferences, and supports projects such as Hope for Kenya, Stand Up To Cancer, and Girls on the Run.
Jamie leads programmatic media at Nationwide, a Fortune company. Over the past two years Jamie led the effort to bring programmatic media in-house at Nationwide. His team supports media buying for the Nationwide enterprise, including insurance and financial service businesses. Prior to leading the programmatic team, Jamie led the digital analytics team at Nationwide. In his most recent role, Sachin was Senior Director, Global Head of Performance Marketing for StubHub an eBay company , where he established and managed paid and organic performance channels across all sites and apps, worldwide.
In addition, Sachin oversaw all customer acquisition efforts across performance and brand marketing, including data science, analytics, product and engineering for key channels. In this role, Sachin was responsible for optimizing media, message and customer journey across online channels to drive revenue growth. His efforts ensured that the last dollar is spent on the most effective customer acquisition channel via mix of in-house and available machine learning models. Jacob Bradbury is the Sr.
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Director of Data Science and Analytics for Nordstrom. He works with Fortune companies across all industries, enabling brands to better communicate with and serve their customers through data-driven, personalized marketing experiences that drive serious business outcomes at scale and speed. In addition, Scott was the business sponsor and integration lead for both the acquisition of Clearhead, the largest independent experience design and optimization company, and Adaptly, the leading independent social advertising managed services company.
She owns and manages the marketing technology portfolio, and runs the enterprise marketing analytics program. Shiv began his career as a business analyst at Advertising.
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At the start of , Shiv founded U of Digital, a digital advertising education company focused on improving the industry by offering credible, digestible, and applicable education through a multi-medium and evergreen approach. U of Digital is also cause aligned, donating a percentage of annual revenue to non-profit education organizations around the globe.
With a background in global digital strategy and analytics, James is an expert on buying platforms and on the evolution of Google, Bing, Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Reddit, and Amazon. He has lived and worked in 13 countries, and has managed digital efforts across over 40 different languages. As a side hustle, James is an avid woodworker and designs and makes furniture. Power is a founding employee of one2one Media that launched in Power is laser-focused on leveraging data to advance audience targeting, which in turn improves return on marketer investments while deepening consumer engagement and interest.
Throughout his 16 years in media and marketing, George has continuously challenged legacy models and successfully built new approaches guided by the creative application of talent, products and platforms. Amanda Gomez is a seasoned ad ops veteran with many years of experience. At the Post, she has a multifaceted role where she manages direct and programmatic revenue for the New York Post Network of sites; as well as manages relationships with vendors, works internally with account executives, and is greatly involved in any vertical launches and site changes.
Amanda has played a key role in the network growing the digital business from 9 — 80 million unique users in just over a few years time. Joanna serves B2C marketing professionals and is an industry expert on programmatic advertising. As vice president, principal analyst leading adtech coverage, Joanna explores the fast-evolving digital advertising ecosystem with a focus on helping marketers make the right organizational and technology decisions to power customer-obsessed marketing.
Specifically, she covers several core components of a modern buy-side tech stack including demand side platforms DSPs , ad servers, dynamic creative optimization DCO , and the like, as well as looking at the intersection of service and technology in programmatic media management. Joanna has nearly 20 years of digital marketing experience and has been a pioneer throughout her career.
Joanna joined Forrester in , serving interactive marketers and covering adtech and programmatic advertising as a principal analyst.
In , she moved to leading trade publication AdExchanger, which further deepened her adtech expertise, and in , she joined programmatic tech company MediaMath as CMO, where she led a global marketing team for two years. He is responsible for bringing together buyers of all types to allow publishers to access all types of demand in the digital ecosystem.
His work at Google has driven industry initiatives such as Ads. Sam first got involved in digital advertising through his work on machine learning.merucnatersi.gq
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Sam is an avid sailor and fly fisherman, and has been known to live in a tent on the weekends with his dog Pickles. Sitting at the intersection of engineering, data science and monetization, the Commercial group focuses on driving growth across advertising, subscriptions and emerging technologies. Prior to Po.
Jay Glogovsky is the senior director for revenue analytics and operations at the New York Times. Prior to joining the Times in , Mr. Glogovsky led revenue and data operations at VICE Media, managing a data science team and digital monetization strategies. In that role, he oversaw revenue management and digital optimizations. Born in Berlin, Germany, Mr. Scott oversees a collection of owned and operated properties and a team providing custom editorial solutions to partners on a fully managed basis. Recently at Leaf Group, Scott led business development and ad-tech relationships for all media properties, establishing strong businesses and strategies in native advertising, international revenue, video, and first party audience data.
A Los Angeles native with over 10 years of digital experience, Scott has worked in business development for IMG Media, National Lampoon, private equity firms and the film industry. He is currently a VP at Merkle working on the M1 audience platform. Ryan Pauley is the Chief Revenue Officer at Vox Media, the leading media company known for building modern media properties and the platforms that enable them.
With over eight years at Vox Media, working in strategy and operations with a focus on data and programmatic, Pauley is dedicated to inventing a better future for media and advertising. Casie is currently Sr. MoPub provides monetization solutions for mobile app publishers, and buying opportunities for mobile programmatic demand sources. She leads the global Professional Services team, with a charter of scaling technical services for publisher and buyer clients, and managing the mediation partner ecosystem.
Prior to Twitter, Casie was a Sr. Casie came to Adobe through the acquisition of Demdex, the industry's first Data Management Platform. She led the team that worked in parallel with Sales and Product Management, and Engineering create the vision for Adobe's audience solutions.
Today, Audience Manager powers all of Adobe's audience activation strategy. Prior to Adobe, Casie spent 4 years at Operative Media, the industry-leading ad business management platform. Chris Kane started Jounce Media in to bring a unique combination of deep ad tech expertise and platform independence to programmatic buyers and sellers.
Jounce Media partners with advertisers, publishers and ad tech providers to customize off-the-shelf technology systems to solve specific marketing problems. Prior to AOL, Chris managed a portfolio of enterprise accounts at Turn, a leading demand-side platform and data management platform. He started his career as a management consultant at Oliver Wyman, where he focused on the converging media and technology sectors. As co-founder and principal of management consultancy Sparrow Advisers, Maja helps clients tackle complex go-to-market, positioning and field enablement challenges.
Her deep first-hand experience with publishers, marketers, agencies, trading desks and technology providers enables her to be uniquely effective in structuring the right type of commercial arrangement that ensures consistent revenue growth. Maja can often be found speaking on topics of marketing data, programmatic advertising, structuring and hiring client facing teams, cross-border business development, effective market entry strategies and ad tech industry trends.
Prior to Livingly, which seems like a lifetime ago, he held various positions with Time Warner, Yahoo!
He grew up in Michigan, and is trying to learn piano with his kids. Nico Neumann is Asst. His expertise is in electronic marketplaces, data monetization and marketing analytics. Nico is a regular contributor to AdExchanger as well as other trade press columns and a member of the advisory board of the New Marketing Institute of MediaMath. Across multiple global accounts which include Sony, Hulu, Amazon, FitBit, GoPro, Zillow, Ubisoft and Charles Schwab she has standardized global process and lead onboarding initiatives across multiple verticals.
She has 15 years in the Advertising Technology space with an expertise in emergent technologies in mobile, cross-screen attribution, audience development, DMPs, and also has experience in programmatic execution, strategy, planning on both the supply side and buy side. Her passion is new emerging technologies, responsible artificial intelligence, particle physics, and the arts. In her spare time she enjoys international travel, reading, hiking, wine tasting, the culinary arts, and art museums.
He oversees the media planning, buying, and optimization of the brewer's iconic brands campaigns, as well as the relationship with its agency and partners. Before ABI, Paolo was at Google for nearly ten years, focusing on the development of digital and programmatic best practices for the promotion of Google's B2B and B2C products around the world. As CRO of Mediaocean, Ramsey is responsible for all external functions globally — business development, sales, partner management, support, training, marketing and communications.
Ramsey led Sales at Right Media from In this role, he launched and scaled the first successful programmatic exchange. In July , Yahoo! From , Ramsey was deeply involved in developing the programmatic market, including the first ever Agency Trading Desks partnerships with GroupM, Publicis and Havas, and eventually leading Yahoo! He is married, has 3 children and is based in New York.
Previously Tom held leadership positions at digital agencies Razorfish and Blast Radius.
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